Brugerdreven innovation hos Coloplast INSIGHT konference 2006 John Thesmer Udviklingsdirektør Stomidivisionen

Sådan begyndte det… Sygeplejerske Elise Sørensen opfandt verdens første stomipose til engangsbrug i 1954 Den første stomipose til engangsbrug ”Coloplast” blev seriefremstillet fra 1955 og findes stadig i Coloplasts sortiment Aage og Johanne Louis-Hansen Ejere af Dansk Plast Emballage grundlagde Dansk Coloplast i 1957 Opfinderen Produktet Selskabets stiftere ”Innovation: skabelse af noget nyt; fornyelse, nyskabelse” Nudansk ordbog

Strategy towards 2012 - Investing in growth Double digit organic growth Creating values Global market leader Innovation leadership

AIM processen (stage/gate) AIM process (Accelerate Ideas to Market) AIM processen (stage/gate) Involvering af professionelle behandlere og brugere Kunde- behov Idé Koncept Produkt Test Int. markeds- føring

Brugerdreven innovation Coloplast health care professional panel dialog med f.eks. Stomisygeplejersker Coloplast bruger panel dialog med brugere Community road shows

+ Synergi Stomisygeplejerske: Coloplast: professionals - Health care professionals - Have experience - Knowledge of user needs - Know requirements Coloplast: - Technical competences - Market knowledge - Resources + We have over the years been cooperating with both endusers and SCN’s about our development of new products and services. With COF we wanted to formalize our cooperation with key SCN’s in a more structured and continous way. It was our firm belief that we could create a synergy with the aim of improving Quality of Life for End Users. As SCN’s you are experts on patient care, user needs, problems and requirements - you have a lot of know-how/experiences. We have know-how on the technical competences and the market knowledge. By combining your know-how with our know-how we obtain a synergy - bringing out new products and services to the delight of the end-users. Improved Quality of Life to End Users

AGENDA COF proces The way we work can be described by this process. Some times we will ask you to prepare yourself to a coming COF meeting - it can be preparing casestories, answering questionnaires etc. All the inputs received from our COF boards will be integrated in the further product development proces. Your input is a key factor in the decision making concerning the further development process. Of several reasons not all projects/product ideas turns into reality, but ......next slide AGENDA

Hvad opnås ved brugerdreven innovation? input Innovations værdi This is some of the products developed since we started up running COF boards in 1995....... SCN CP Relations værdi (ambassadør) involvering

....når innovation virker User testimony 2001