An IP Strategy comprises

Præsentationer af emnet: "An IP Strategy comprises"— Præsentationens transcript:

1 An IP Strategy comprises
IP Strategy (Vision & Mission) Patent Strategy (vision, targets, actions) Trademark Strategy (vision, targets, actions) License Strategy (vision, targets, actions) Know-how Strategy (vision, targets, actions) Design Strategy (vision, targets, actions) Know-How: e.g. Technical expertise

2 Værdien i IP

3 Strategic connection Business Strategy Techno-logy Strategy
IP Strategy Market Strategy

4 The way to the IP strategy
External facilitator R&D Define Scope and Vision Management Legal Make common picture of the need Business Development M&S Production Draft IP strategy Clear and challenge throughout the company Make strategy into action plans Link to Technology and Business Strategy

5 Elements of a Patent strategy
Define the role of knowledge in each Business unit Assess competitors strategies and patent portfolios Classify your portfolio (what do you have, what do you use and who is responsible) Evaluate the ROI (Cost versus value) of your IP and decide to keep, sell or abandon. Invest: identify gaps to be filled to exploit knowledge or to plug to fend off competitors. Decide on own R&D or buy / license technology Assemble you new knowledge portfolio and repeat process Inspired by Dow Chemical IP Process

6 En IP strategi – mere end kun patenter
IP Strategi (Vision & Mission) Patent Strategi (vision, mål, aktioner) Vare-mærke Strategi (vision, mål, aktioner) Licens Strategi (vision, mål, aktioner) Know-how Strategi (vision, mål, aktioner) Design Strategi (vision, mål, aktioner) Innova-tions Strategi (vision, mål, aktioner) Know-How: e.g. Technical expertise

7 Et eksempel på en patentstrategi

8 Selv kineserne gør det

9 Hemmeligholdelse og sikring ved eksternt samarbejde og outsourcing
Samarbejder Universiteter Forsknings-samarbejder Netværk Outsourcing Fjernøsten Underleverandører Elementer Hemmeligholdelse Kontrakter Aftaler IP

10 Vigtige elementer i outsourcing