Project Management and Production of Digital Content PDI E2005 Room 4A.16 Session November 2005 Peter Olaf Looms Tine Sørensen

- 2 - Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Today’s programme - Rounding off 17:00-18:00 18:00-18:10 18:10-19:00 19:00 -19:10 19:10-21:00 lecture on Qualitative and Quantitative Methods for validating new media projects Break When the project manager has to choose between two or more options: cost benefit and cost effectiveness / The Oral Examination Break Group consultations about case 2 End of course.

- 3 - Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Contents of the lectures We will finish off our review of quantitative methods: An example of how to use a quantitative survey (don’t botherto download and read this until AFTER the class) Surveys Log file analysis When the project manager has to choose between two or more options: Cost-benefit Cost-effectiveness Try to print out and read the two first articles The Oral Examination

Danskernes kultur- og fritidsaktiviteter 2004 An example of a quantitative study you should know

- 5 - Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Om undersøgelsen 1 Sammenlignelig undersøgelse om kulturvaner m. 5-6 års mellemrum siden 1964 Interviewundersøgelse af børn (7-15 år) og voksne (16+) Stikprøven på ca Ændringer i kulturvaner over tiden Hvad de adspurgte kan huske... Tendenserne over tid mere end selve tallene

- 6 - Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Om undersøgelsen 2 Dækker følgende områder: Radio & tv Musik Film Computerspil Internettet Litteratur, blade og aviser Biblioteker Teater Andre fornøjelæser (fx Tivoli) Billedkunst og kunsthåndværk Kulturarv herunder arkiver Sport og motion Foredrag og debatmøder Aftenskoler og fritid Klassisk forhold til kulturbegrebet Udvalgte temaer fra bogen

- 7 - Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Om undersøgelsen 2 Dækker følgende områder: Radio & tv Musik Film Computerspil Internettet Litteratur, blade og aviser Biblioteker Teater Andre fornøjelæser (fx Tivoli) Billedkunst og kunsthåndværk Kulturarv herunder arkiver Sport og motion Foredrag og debatmøder Aftenskoler og fritid Klassisk forhold til kulturbegrebet

- 8 - Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Generelle tendenser What’s hot and what’s not? %

- 9 - Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Generelle tendenser What’s hot and what’s not? % Bruger Internettet i fritiden Der er stadig 25% der aldrig bruger Internettet i fritiden

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Generelle tendenser What’s hot and what’s not? Internet

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Generelle tendenser What’s hot and what’s not? Computerspil

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Generelle tendenser What’s hot and what’s not? % Læser avis dagligt 25% læser en Web-avis stort set dagligt (mest mænd, år) Uden Web og gratisavis var det endnu værre 44% af de årige læser aldrig en avis af nogen art Ca. 50% læser en gratisavis stort set dagligt

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Generelle tendenser What’s hot and what’s not? % Læsning Skønlitteratur - stabil Fagbøger - går frem Fagblade og tidsskrifter - går frem

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Generelle tendenser What’s hot and what’s not? % Går i biografen Andelen som aldrig går i biografen er faldet fra 21% i 1975 til 11% i 2004 En jævn stigning i antal solgte biografbilleter (stigende andel er danske film)

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Generelle tendenser What’s hot and what’s not? % Ser video/DVD Ser dagligt - stabilt (5%) Samlet tendens - ser mindre hyppigt ”Ser aldrig video” nu en lille gruppe (11%; 43% i 1987)

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Børn og unge (7-15 år)

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Elektroniske medier på værelset På vej op/stabil... 91% Musikanlæg 69% TV 59% Mobil 45% DVD/video 42% Konsolspil 39% Computer 20% Internet På vej ned... 80% Radio [85%]

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Computer, Internet & Spil på værelset Computer & Internet 89% bruger computer 78% bruger internet Computerspil Hører musik Tegner, designer og laver grafik Søger information Chat Spil 94% spiller computer- og konsolspil

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Læsning 88% læser i fritid Om ugen: 40% læser romaner, ungdomsbøger m.m. (piger mere end drenge) 40% læser tegneserier 35% underholdende blade fx ”Vi Unge” 10% læser en avis 4% læser gratisavis 1% læser Webavis Læsefærdighed på vej op Jeg kan ikke læse endnu 6% af de 7-15 årige (11% i 1998) Ja, jeg læser sommetider i min fritid 88% af de 7-15 årige 80% i % af de 7-9 årige kan læse i dag i forhold til 71% i 1993

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Måske er din tur til at læse? Spørgsmål?

Role models / Archetypes

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen The Olympics: who uses DR? Some archetypes

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen The Olympics: who uses DR? ”How did we do?” Danish metal - a Danish spin on things...

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen The Olympics: who uses DR? ”How did we do?” ”What about my sport?” eg. everything about eg. everything about rowing rowing

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen The Olympics: who uses DR? ”How did we do?” ”What about my sport?” ”I wish I was there” virtual spectator virtual spectator

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen The Olympics: who uses DR? ”How did we do?” ”What about my sport?” ”I wish I was there” ”tonight...” Zzz (someone on summer holiday during the Olympics)

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen The Olympics: who uses DR? How do we find out what he wants to do today? When does he plan to use DR? What media/services and on which platforms?

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Receive SMS Receive Listen to portable (FM) Get up to date on iTV Find results on TTV Watch Danish medal hopeful on TV Listen to stadium coverage (Web streaming) The Olympics: who uses DR? kl.6 kl.12 kl.18 kl. 24 Find out what he wants to do today? inspiration When does he plan to use DR? Daily routine What media/services and on which platforms? Cross media Guide to DR’s multi-platform coverage

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Sporten på tværs... værdier Det er bedre fordi DR er altid der, hvor det sker... Jeg kan følge med samtidig med at jeg gør noget andet... Det er sjovere fordi jeg kan lege eller gætte samtidig med at jeg ser tv Det er bedre fordi Jeg får hurtigt overblik... Man går i dybden... Man er først med resultaterne Man leverer mere end de andre

When you have to choose between two or more options... Cost-benefit and Cost-effectiveness

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen A good introduction to program assessment (drugs!)

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen A good introduction to doing a cost-benefit analysis:

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen An article about media and advertising looking into the evaluation of advertising campaigns in China:

The Oral Examination Eksamensform: Ekstern censur, 13-skala, B4: Mundtlig eksamen med skriftlige arbejder men uden forberedelsestid ved eksamen External examiner, 13-point scale, B4: Oral examination based on written work (assignments based on the two cases). No preparation prior to the oral examination.

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Oral examination - student requests to date

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Oral examination - structure First 5-7 mins.Student presents a topic from the course to which she/he as given some additional thought (good idea with simple print-out for examiner rather than PC Powerpoint presentation) mins.Q&A based on: - Student presentation - Student’s Case 1 - Student’s Case 2 5 mins.External examiner and teacher confer on overall grade for exam 5-7 mins.Feedback to student on performance

Project Management and Production of Digital Content PDI E2005 Project Management and Production of Digital Content PDI E2005 Session 11 Peter Looms & Tine Sørensen Concluding remarks before group consultations: It has been a pleasure working with a team of intelligent and motivated students capable of working in the early evening when everyone was feeling somewhat tired The student evaluation was very fair - I hope you got the feedback you expected This course is being put on hold for the time being. Future courses will no longercater specifically for content production but be a combination of project management for IT systems and ICT products Please keep in touch - also AFTER the exam! - if I can help you in the future