Hvor er værdien af intern kommunikation?

Præsentationer af emnet: "Hvor er værdien af intern kommunikation?"— Præsentationens transcript:

1 Hvor er værdien af intern kommunikation?
JEPPE GLAHN DIRECTOR, CORPORATE COMMUNICATIONS K-Døgnet – 31.oktober 2013

2 Hvor skal vi hen?

3 Mange ligheder GENERELLE TRENDS Behov for målrettet kommunikation
Mindre tid Involvering gennem dialog Lederen som informationsnavigator

4 Kender du det?

5 18/09/2018 NOVOZYMES PRES Skru op for lyden?

6 MEN ER DET SVÆRT AT ÆNDRE MÅDEN VI ARBEJDER PÅ?

7 Hvordan ser vi os selv? Hvordan bliver vi set?
How do I communicate my business strategy? How do I make my employees commit to this change? Communicators with business and organizational knowledge are increasingly valued as collaborative partners and advisors in LoB

8 Hvor er I på vej hen? Facilitator Involvement and knowledge
Competencies Distributor Send it out Producer Write something about this Advisor I have a communications problem Strategic advisor Facilitator What is my problem? I have a business problem SOURCE: Melcrum, Black Belt

9 NOVOZYMES PRESENTATION
VOICE® konceptet It covers all aspects of corporate communications excl. Customer communications Consists of three sections: Internal comunications to ensure engagement and efficiency (point) External communications to strengthen our brand and reputation The last field is the most important one and radically new in the comm. sectors: it ensures strategic direction for all internal and external communications. The numbers in the middle are for mapping the current state and setting targets NOVOZYMES PRESENTATION NOVOZYMES A/S

10 Hvad kan du “købe” hos os?

11 En klar beskrivelse

12 At se sig selv som et internt konsulenthus
NOVOZYMES PRESENTATION NOVOZYMES A/S

13 UDFORDRINGEN

14 NOVOZYMES PRESENTATION
AT BEDØMME SIG SELV NOVOZYMES PRESENTATION NOVOZYMES A/S

15 Som at lære at cykle

16 Løs deres problem – hvor er Delta?

17 KLARE MÅL ER EN FORUDSÆTNING
Effektiv Kommunikation If you want to succeed with your communication, you need to have clear goals. It is a question of deciding from the start what you want to accomplish with your communications. The best communicators are the ones who know exactly what they want to achieve through their communications. But how can you set goals for your communication? Hvis man vil lykkes med kommunikationen, er man nødt til at have klare mål – det handler om at gøre sig klart fra start, hvad man vil opnå med det, man siger. De bedste kommunikatører er dem, der ved præcis hvad de vil opnå med deres kommunikation. NOVOZYMES PRESENTATION NOVOZYMES A/S

18 Har I de rigtige værktøjer til at rådgive ledelsen?

19 DE TRE ROLLER SOM LINJELEDER
Participants Approximately 300 line managers incl. EVP, VPs and Directors in BioBusiness and Enzyme Business Evaluations Always above 4 on a 1-5 scale – and usually close to 5 NOVOZYMES PRESENTATION NOVOZYMES A/S 19

20 TOP LEDELSEN: GØR DET PERSONLIGT