Product Placement, Brand Integration eller Branded Entertainment?? Fredag d Nicklas Fjeldsted-Holm og Karen Harbo
indhold Product placement BRAND INTEGRATION Branded entertainment PRODUCT PLACEMENT BRAND INTEGRATION BRANDED ENTERTAINMENT
Product placement Spiderman
Product placement Miley Cyrus ”We Can’t Stop” (2013)
Product Placement eller Brand integration??? Sex and the City og Product Placement
Product Placement eller Brand integration??? Sex and the City og Carries sko - på vej mod Brand integration
Product Placement eller Brand integration??? Sex and the City og Apple - på vej mod Brand integration
Product Placement eller Brand integration??? Sex and the City og Apple på vej mod Brand integration
Brand Integration Sex Tape (2014) Minder billedet af Cameron Diaz ved sin Macbook om nogen??
Brand integration Hvad sker der med Apple som Brand i Sex tape??
Brand integration Sex tape, Apple – det genkendelige brand ”Hvis jeg slår dit mærke i stykker, fjerner dit navn og dit logo, ville dine kunder så stadig være i stand til at genkende mærket?” (Martin Lindstrøm). Hvis logo fjernes fra Apple produktet er det stadig genkendeligt i dets design.
Brand integration Sex tape og Apple (see, hear, touch) Martin Lindstrøm: Brand Sensory Wheel
Product Placement Brand Integration Sex and the City ( ): Apple ”My computer…” Sex tape (2014): ”My Ipad, Icloud, Siri…” ”For example, the New York Times states that product placement is "simply putting a branded box of cereal on the kitchen table in a show," but "product integration is having the characters talk about the crunchy deliciousness of the cereal or provoking them to go out and tell their neighbors to buy that cereal.”” ( integration html) ( integration html
Brand integration eller Branded entertainment???
Hvad sælger de? Googliness? Er det på grænsen? Hvordan og hvorfor kan man sige, at The Internship bevæger sig over i Branded entertainment?
Branded Entertainment Andre eksempler på Branded Entertainment?? Red Bull
Branded Entertainment Image Brand fællesskab?