1 Game Industry Economics

2 På programmet Brainstorm på projektopgaven Intro til øvelse uge 4 Præsentationer Arbejde på projektbeskrivelsen Ved præsentation: Send slides til senest aftenen før

3 Week 1: Introduction 27-aug Week 2: Economics of the game industry 03-sep Week 3: Developer-Publisher relationships and sales channels for games 10-sep Week 4: Marketing games 17-sep Week 5: Target Group Analysis and SWOT 24-sep Week 6: The player and motivations for play 01-okt Week 7: Business planning and budgeting (I): The business plan 08-okt Mid-semester break 15-okt Week 9: Business planning and budgeting (II): Startups and budgeting 22-okt Week 10: Usability testing 29-okt No class 05-nov Week 12: QA and user research 12-nov Week 13: Experience components and measurement methods 17-nov Week 14: Getting a career in games 24-nov Week 15: Optional topic - to be decided 01-dec Kursusplan - lectures

4 Kursusplan - øvelser Week 1 None Week 2 Elevator pitching Week 3 Considering the competition, sales channels and marketplace of a game Week 4 Visiting a game store Week 5 SWOT and Target Group analysis Week 6 Player profiling, considering motivations in different games Week 7 Analysis of box layout + beginning work on business plan (sales and marketing section) Week 8* Business plan continued (strategy & vision, project management and quality assurance) Week 9 Business plan continued Week 10 Presentation of business plan (30 minutes incl. discussion) + beginning user test design Week 11* Continued design of user test Week 12 Running user test Week 13 Presentation of user test results, writing of application and CV Week 14 Presentation of application Week 15 Discussion of applications and feedback

Moore chapter 20: Marketing the Game Rabin chapter 7.4: Marketing the Game Laramee chapter 4.8: Public Relations: Making the most of the gaming press Bateman and Boons chapter 4.8 Designing for the Market Rabin chapter 7.6: Content Regulation (ESRB ratings) Irish chapter 12: Creating allies in the marketing team (producer viewpoint) 5 Tekster + præsentationer uge 4 2 fremlæggere Anders

Feltøvelse: Ud til en spilforretning Dedikeret spilforretning og ikke-dedikeret (formentligt EB Games og Fona 2000) Undersøge spilallokering, promovering, merchandising, hardwareudvalg, konsolplacering o.s.v. – skema udleveres før vi tager afsted Observationer fremlægges i uge 5 6 Øvelse uge 4

7 Projektopgave: Brainstorm 15 uger til opgaven skal afleveres Idag: Brainstorm og fastlæggelse af emne Uge 4: Projektbeskrivelse parat: domæne, problemstilling, metode + data, analyse, forventede resultater, risikoanalys (as appropriate)