An IP Strategy comprises IP Strategy (Vision & Mission) Patent Strategy (vision, targets, actions) Trademark Strategy (vision, targets, actions) License Strategy (vision, targets, actions) Know-how Strategy (vision, targets, actions) Design Strategy (vision, targets, actions) Know-How: e.g. Technical expertise
Værdien i IP
Strategic connection Business Strategy Techno-logy Strategy IP Strategy Market Strategy
The way to the IP strategy External facilitator R&D Define Scope and Vision Management Legal Make common picture of the need Business Development M&S Production Draft IP strategy Clear and challenge throughout the company Make strategy into action plans Link to Technology and Business Strategy
Elements of a Patent strategy Define the role of knowledge in each Business unit Assess competitors strategies and patent portfolios Classify your portfolio (what do you have, what do you use and who is responsible) Evaluate the ROI (Cost versus value) of your IP and decide to keep, sell or abandon. Invest: identify gaps to be filled to exploit knowledge or to plug to fend off competitors. Decide on own R&D or buy / license technology Assemble you new knowledge portfolio and repeat process Inspired by Dow Chemical IP Process
En IP strategi – mere end kun patenter IP Strategi (Vision & Mission) Patent Strategi (vision, mål, aktioner) Vare-mærke Strategi (vision, mål, aktioner) Licens Strategi (vision, mål, aktioner) Know-how Strategi (vision, mål, aktioner) Design Strategi (vision, mål, aktioner) Innova-tions Strategi (vision, mål, aktioner) Know-How: e.g. Technical expertise
Et eksempel på en patentstrategi
Selv kineserne gør det
Hemmeligholdelse og sikring ved eksternt samarbejde og outsourcing Samarbejder Universiteter Forsknings-samarbejder Netværk Outsourcing Fjernøsten Underleverandører Elementer Hemmeligholdelse Kontrakter Aftaler IP
Vigtige elementer i outsourcing