Projektledelse Projektledelse og Produktion af Digitalt Indhold (DPI) Projektledelse Projektledelse og Produktion af Digitalt Indhold (DPI) Session november 2003 Peter Olaf Looms

- 2 - PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Dagens program ”Kvalitative valideringsmetoder” 9:00-10:15 10:20-10:35 10:35 -12:00 11:00-13:00 13:00 -15:00 Forelæsning-del 1 Pause Forelæsning-del 2 kl. 11:45 om PC ved eksamen FROKOST Grupperne arbejder med deres projekter og forberedelse til feltarbejde

- 3 - PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms En oversigt over kvalitative værktøjer Validation of objectives, models and methods - fra 10. gang Screening ideas and internal pitches - drøftet sidste gang Heuristic evaluation Thinking aloud Observation Questionnaires Interviews Focus Groups Logging actual use User feedback by , phone, post Ethnographical studies Lekakos, Georgios et al (2001) Information Systems in the Living Room: A Case Study of Personalized Interactive TV Design.

- 4 - PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Idévurdering i praksis

- 5 - PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Hvilke informationer har vi brug for hvornår? Ressource- forbrug Tid pitch ramme- koncept dummykonceptlancering ProduktudviklingProduktionDrift produkt brief pitch dummy format product launch Product development Production Operation

- 6 - PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Doing it right - management milestones Planning Aim To ensure that resources are not used on ideas for which there is no support within the organisation To ensure that projects have been given priority before the validation process begins and resources are used Prequalification Validation To ensure the necessary overview of a given project so that project management does not get out of control Management decision

- 7 - PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Valg af projekter: Stage gate til interne projekter Gate X 145 Gate Y Robert G. Cooper Winning at New Products - Accelerating the Process from Idea to Launch 3rd edition Perseus Publishing, USA.

- 8 - PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Product development model. Robert G. Cooper Stakeholder analysis Robert G. Cooper Winning at New Products - Accelerating the Process from Idea to Launch 3rd edition Perseus Publishing, USA.

- 9 - PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Product development model. Robert G. Cooper Stakeholder analysis User Needs and Wants Analysis Robert G. Cooper Winning at New Products - Accelerating the Process from Idea to Launch 3rd edition Perseus Publishing, USA.

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Product development model. Robert G. Cooper Stakeholder analysis User Needs and Wants Analysis Market Analysis Robert G. Cooper Winning at New Products - Accelerating the Process from Idea to Launch 3rd edition Perseus Publishing, USA.

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Product development model. Robert G. Cooper Stakeholder analysis Competitor Analysis User Needs and Wants Analysis Market Analysis Robert G. Cooper Winning at New Products - Accelerating the Process from Idea to Launch 3rd edition Perseus Publishing, USA.

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Product development model. Robert G. Cooper Stakeholder analysis Competitor Analysis User Needs and Wants Analysis Market Analysis Customer Wish List: Product Requirements Robert G. Cooper Winning at New Products - Accelerating the Process from Idea to Launch 3rd edition Perseus Publishing, USA.

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Product development model. Robert G. Cooper Stakeholder analysis Competitor Analysis User Needs and Wants Analysis Market Analysis Customer Wish List: Product Requirements Technical Feasibility of Concepts Proof of Concept: Purchase Intent Expected ratings and earnings Robert G. Cooper Winning at New Products - Accelerating the Process from Idea to Launch 3rd edition Perseus Publishing, USA.

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Product development model. Robert G. Cooper Stakeholder analysis Competitor Analysis User Needs and Wants Analysis Market Analysis Customer Wish List: Product Requirements Technical Feasibility of Concepts Technical Assessment: Translation Proof of Concept: Purchase Intent Expected ratings and earnings Financial analysis Production needs and costs Robert G. Cooper Winning at New Products - Accelerating the Process from Idea to Launch 3rd edition Perseus Publishing, USA.

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Product development model. Robert G. Cooper Stakeholder analysis Competitor Analysis User Needs and Wants Analysis Market Analysis Customer Wish List: Product Requirements Technical Feasibility of Concepts Technical Assessment: Translation Proof of Concept: Purchase Intent Expected ratings and earnings Financial analysis Project plan: Product justification: Product definition: Production needs and costs Robert G. Cooper Winning at New Products - Accelerating the Process from Idea to Launch 3rd edition Perseus Publishing, USA.

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms When can we use the method? √ √ √ √ √ √ √ √ √ √ √ √

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Comparative analysis

Use Cases: examples of real- world application From DR and R&D project called CONTESSA

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Validation methods - what do we need? Proof of Concept - the format is valid and has perceived added value for the user Proof of Concept - the format is valid and meets client’s requirements Content OK Navigation and interaction design OK

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms System architecture of CONTESSA Service Maker

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Heuristics (Jakob Nielsen et al) Link to useit.com

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms CONTESSA 1

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms CONTESSA 2

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms CONTESSA 3

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms CONTESSA 4

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms CONTESSA 5

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms CONTESSA 6

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms CONTESSA 7

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms CONTESSA 8

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Use cases to define Master Control and Continuity at DR (TV, radio, Web and others)

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Use cases to define Master Control and Continuity at DR (TV, radio, Web and others)

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Use cases to define Master Control and Continuity at DR (TV, radio, Web and others)

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Validation methods - who do we use for validation? Colleagues and other interface/usability specialists Regular/heavy users of digital television ”Naive” users of digital television The Client (the decision makers who pay for the format or can say Yes or No to its adoption) Political level Organisation (senior management) Primary contact at client

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Ethnographical methods and mobile devices

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms A quick introduction to ethnographic methods in IT and media pdc96.pdf

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Early pitch of DR’s Digital Text Video demo of DR’s Digital Text (internal pitch) Director dummy to test navigation

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Demos using PowerPoint Strengths: Fast,easy and cheap Good to get initial reactions to interaction design Good for initial testing of content Initial indication as to whether the eTV / iTV format will be a success Weaknesses: Not suitable where the context of the application is important Not suitable for interactive programming where timing and synchronisation in relation to video content is critical

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Demos - Director

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Demos - Director Strengths: Good at simulating eTV and iTV programming and services Suitable for time-based applications where the interactivity is synchronised with video Can use a remote control Suitable for testing and validating interaction design Valid basis to assess user added-value Weaknesses: Takes a few man-days to produce Risk of simulating something that cannot be implemented on one or more of the digital television platforms(APIs)

PDI-E2003 Projektledelse og Produktion af Digitalt Indhold Peter Olaf Looms Discussion of validation methods Heuristic evaluation Performance measures Thinking aloud Observation(includes ethnographical and contextual enquiry) Questionnaires and diaries Interviews Focus groups Logging actual use User feedback after the event