Sales & distribution Channels Digital distribution Direct sales Online portals Partnerships Educational publishers Game publishers Priority Existing contacts.

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1 Sales & distribution Channels Digital distribution Direct sales Online portals Partnerships Educational publishers Game publishers Priority Existing contacts Online portals Own distribution German private market English edu. market French private market Time plan 26. March - All evaluation copies sent 29. March - Verify received & date for evaluation 2nd. April - Receive first feedback 10th April - Decision time Release date 19. April - own sales HUSK HELPDESK!!

2 Private 199 DKK 30 EURO 35 US $ Educational Small school (<300):DKK800/100EUR/$150 Large school (>300):DKK1600/200 EUR/$300 Challenged school:DKK300/40 EUR/ $60 Try first with 50% more in price for educational Price structure:

3 Online portals Manifesto games Rusty Axe Steam Direct2drive.com GarageGames Total gaming Trymedia/Trygamees Actions Locate e-mail and phone number on 23th of March Send e-mail w. link to package Offer sites the game for 30 Euro with a 50/50 split Follow-up every second day both w. Phone / e-mail

4 Retail Norden Humac BTJ Bog & Ide Bøger & papir EB Games / GameStop Nordic Dansk Supermarked (Føtex) FDB(Superbrugsen) F Group (Fona, Electric city & Elektronik-centeret) Merlin

5 Own sales Personal Talks, always locate national teacher & press outlet - personal interview Flyers at conferences & exhibitions Network Quality titles w. similar developers (Muzzy, Caspian, Immersive, & Drabssag, 3rd world farmer) Web-sites (teacherparents / socialimpact / Becta / TEEM / Schoolzone, COL Teacher hubs & resource places (ie. Amtscentre) Champs (active, networked, respected, an education trip for every 10 sold) Banners (GR / ITU / OTE / Diginet) Identify internal teacher mailing lists Hollins (UK) & Brazell (US) Direct mail By regular mail in existing outlets Affiliate program * learning, theme & game portal get prize for referring customers and help a good cause. Regions Nordic Germany France UK

6 Follow-up Emme BHV Runesoft Magnussoft Riverdeep R-E-M Panvision Dreamcatcher Mindscape

7 Marketing plan Magazines Home education US Resource web-site

8 PR Plan H å ndtering af affilate program (l æ ring, spil & tema) H å ndtering af digitale og postordre distribution H å ndtering af community arbejde H å ndtering af pressemeddelser, udsendelse, opf ø lgning og kontakt database MÅL Skabe opm æ rksomhed og salgsadf æ rd i m å lgruppen (l æ rere, kreative, ildsj æ le etc.) Skabe bedre forhandlingsposition med distribut ø rer og udgivere Skabe virksomhedens image og identitet Forberede image blandt politikere og investorer til fremtidige satsninger

9 1. Medio-januar: Vi starter nye PR-satsning med indslag p å CNN (er planlagt). Dette indslag bringer vores nye trailer, interview og feature p å spil. Vi har materiale klar til spin-off. Der udsendes pressemeddelse hvor udgivelsestidspunkt i marts angives. Der laves pre-order side til spillet. (Forberedelse - lave pressemeddelse, web-site & skabe trailer) 2. Primo-februar: Vi rammer ildsj æ le h å rdt igennem community, banner og blogs p å omr å derne mellem ø sten, l æ ring, IT, seri ø se spil og mainstream spil. Vi sender pressemeddelse om indholdseksperter vi har f å et tilknyttet projektet og som har ‘ bl å stemplet ’ det. (Forberedelse – opf ø lgning presse; forberedelse af kontaktliste & identifikation af relevante web-sites til n æ ste fase) 3. Medio-marts: Vi kontakter alle tidligere pressekontakter og sender pressemeddelse ud med spillets lancering. Vi afholder en releaseparty/pr- event for presse, venner, kontakter og kunder. (Forberedelse – opf ø lgning presse; forberedelse af kontaktliste & identifikation af relevante web-sites til n æ ste fase)