A well-known scientist (some say it was Bertrand Russell) once gave a public lecture on astronomy. He described how the earth orbits around the sun and.

Præsentationer af emnet: "A well-known scientist (some say it was Bertrand Russell) once gave a public lecture on astronomy. He described how the earth orbits around the sun and."— Præsentationens transcript:

1

2 A well-known scientist (some say it was Bertrand Russell) once gave a public lecture on astronomy. He described how the earth orbits around the sun and how the sun, in turn, orbits around the center of a vast collection of stars called our galaxy. At the end of the lecture, a little old lady at the back of the room got up and said: "What you have told us is rubbish. The world is really a flat plate supported on the back of a giant tortoise." The scientist gave a superior smile before replying, "What is the tortoise standing on?" "You're very clever, young man, very clever," said the old lady. "But it's turtles all the way down!" Hawking, Stephen: A Brief History of Time OG HVAD HAR DENNE LILLE HISTORIE SÅ AT GØRE MED APPLE?

3 2001 2003 2008 Skift af platform til flersidet Konsolidering af den nye platform

4 Fra OS X til IOS MaciPodiPhoneiPad Apple TV IOS iTunes Mac OS X

5

6 På vej til den digitale platform

7 Kunde segmentet Hardware købere Software købere iTunes brugere Quick Time brugere  Applikation udviklere

8 Værditilvækst

9 Den evige karussel

10 Indtægtssiden Indtægter fra hardware Indtægter fra software Salg af musik og film Afgifter på apps

11 Nøglepartnere  OEM’er  Datatransport  Medievirksomheder  Forhandlere  Applikationsudviklere

12 Omkostninger

13 Nøgleaktiviteter

14 Kanaler o iTunes netshop o Applikations store o Forhandlere

15 Nøgle ressourcer  Apple Brand  Produkter  Innovation  Løbende indtægter

16 Kunderelationer

17

18